Privacy Policy

General Data Protection Regulation (GDPR)

Your privacy is important to us. This page outlines our approaches, and we welcome your feedback at

What is GDPR?

GDPR stands for General Data Protection Regulation, a new privacy law that regulates the processing of personal data relating to individuals in the European Union. It gives you control over the data that organizations have about you and how they market to you.

GDPR strengthens the rights that individuals have regarding their personal data and seeks to unify data protection laws across Europe.

What does GDPR mean for you?

We’re treating everyone as if they live in the EU. This means that if you’re reading this, you can:

  • Ask for a copy of the personal data we’ve collected about you when you engaged with us. Unless you’re a student of one of our courses, this data is: Your name and email address.

  • Request that we stop sending you direct marketing messages. This is as easy as it has ever been. Unsubscribe/stop following, and we’ll stop. Our goal is simply to keep our promise of delivering valuable content, not to profit from your data.

Automatically Collected Information

Our services may collect certain information automatically, including, but not limited to, the type of device you use, the IP address of your device, your operating system, the type of Internet browsers you use, and information about the way you use our services. 

Data Retention Policy, Managing Your Information

We will retain provided personal data for as long as you use our services and for a reasonable time thereafter. We will retain Automatically Collected information for up to 24 months and thereafter may store it in aggregate. 


We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our services. Please be aware that, although we endeavor provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

Your Consent

By using our services, you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us.  

We will not rent or sell or share your email with any third party, and we never have. However, we use third-party analytics software from Google and Facebook. In some cases, we may place a cookie on your side to enable us to better understand who is visiting our sites and how they use them.

We use cookies to enable you to have a better experience with our courses and our content. We use those cookies to avoid showing you the same thing twice, for example.

We don’t serve ads to our site visitors using any third-party tools. When we run ads on Facebook, LinkedIn and/or Google, we may use audience data to serve you and people like you ads based on your visits to our sites. Facebook’s Data Policy provides much more information on how your Facebook data is used on their platform.

We use MailChimp to carry our email messages. At any time, you can opt out of hearing from us (there’s an unsubscribe button in every email). However, since what we’re in the business of teaching, it’s difficult to engage with us without hearing from us.

Our articles, YouTube channel, and other content are free, and you’re welcome to interact with it without subscribing. You can also use third-party tools, RSS or even incognito browsers to interact with our free materials.

We’ll continue to educate, inform and work with our readers and students the best we can, and will update this page from time to time.

Thanks for engaging with us.

Caio and Mike